Hired out!
The magazines *Cash* and *Facts* are being discontinued—and so is their advertising. A look back at the archives.
Cash and Facts magazines are discontinued - the end for their advertising too. Reminiscences from the archive. Twelve years ago, the founders of Facts were beaming into the cameras. There is no longer any trace of the glory of those pioneering days. When asked for advertising material from days gone by, Tamedia replied to Werbewoche: "We no longer want to appear in public with Facts and would therefore like to refrain from printing the old advertising campaigns." For a company that cultivates extroverted journalism, this is a questionable answer that hopefully does not represent the remaining spirit of the company.
Cash-Verlag was willing to help. For Werbewoche, the editorial team ventured into the dusty archives and searched for old campaigns. Werbewoche did the same in its in-house archive for Facts. The result is a monument to two weekly titles that we remember fondly from an advertising perspective.
Christian Lüscher
Cash-Verlag was willing to help. For Werbewoche, the editorial team ventured into the dusty archives and searched for old campaigns. Werbewoche did the same in its in-house archive for Facts. The result is a monument to two weekly titles that we remember fondly from an advertising perspective.
Christian Lüscher
