Ogilvy and IVA rap on TikTok for occupational safety
After winning a pitch, Ogilvy is launching the first TikTok campaign for Gen Z on behalf of the Intercantonal Association for Employee Protection (IVA) to promote workplace safety.
With the aim of promoting a culture of accident prevention that reaches apprentices and young employees in particular, the IVA and Ogilvy have launched "Safety Bars", a social-first campaign on TikTok: In music videos, content creators, comedians and artists address and interpret the twelve safety tips of "Be Smart Work Safe BSWS".
T-Ronimo kicks things off: he is one of the ambassadors: inside who are committed to communicating occupational safety - with beats and humor for a serious topic. In his songs, he raps from the perspective of an employee to draw attention to important aspects of preventing accidents at work.
The first "Safety Bars" are now available on the TikTok channels of T-Ronimo and BSWS and will be regularly updated with new songs and safety tips. Other artists such as EAZ and Lakna have already pledged their support and will follow soon.
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Responsible at IVA: René Matter (Head of the Cantonal Prevention Office IVA), Martine Currat-Joye, Erika Schütz and Samy Grivet (project management). Responsible at Ogilvy: Bruce Roberts (Executive Creative Director), Jehmsei Keo (concept, text), Simon Clement (concept, art direction), Vincent Geller (text), Michela Girola, Yannic Hannover (consulting), Linnéa Lindberg, Matthias Mueller (strategy), Christine Rainford, Jonathan Schipper (overall responsibility).
