IundF makes poster for Caotina speak
Using face tracking, Inhalt und Form has created an interactive poster for Caotina that dispenses compliments in real time at Zurich Central Station.
Caotina's unique chocolate taste is now also available on the go. This is now also being advertised in a new, interactive poster and sampling campaign, which the Zurich-based creative agency Inhalt und Form has implemented for Caotina. The campaign involves handing out compliments at Zurich's main railway station, where thousands of passers-by pass by every day.
An e-panel was set up in the middle of Zurich's station concourse, which at first glance looked like a normal advertising poster. However, the Caotina bottle on the poster surprised passers-by by not remaining static, but coming to life and handing out entertaining compliments under the motto "The heart on the tongue". The voice and facial expressions of the Caotina bottle were created by comedienne Reena Krishnaraja, the SRF 3 Best Talent Comedy 2022.
Combination of face and audio tracking
Using a sophisticated combination of face and audio tracking, animation software and control programs, the content and form of the comedienne's voice, facial expressions and movements were transferred to the animation in real time. In addition to compliments, Caotina drinks were also distributed.
The charming Caotina poster is also used online in the form of social media ads and YouTube ads. The ads link to the landing page www.caotina.ch/herzaufderzunge with a competition to win chocolate prizes.
Responsible at Caotina: Christof Stulz (Marketing Manager), Michèle Rao (Senior Brand Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Pipo Semmler (CIO), David Hugentobler (Creative Director), Caroline Minar (Art Director), Bettina Righetto (Group Account Director), Johanna Kilchenmann (Project Manager); Producer: Flurin Spescha (storymedia.ch); Filmmaker: Lars Näpflin.
