Agence Trio for Swiss Casinos: The casino in your pocket
Agence Trio has launched a multidimensional campaign in French-speaking Switzerland for Swiss Casinos and its online gambling platform. The campaign aims to convey the message that the chance to win the jackpot is right in your pocket.
The agency with the Kraken logo has been supporting Swiss Casinos for over three years. At the end of 2023, Swiss Casinos approached Agence Trio for a brand campaign for its online gambling platform in French-speaking Switzerland. The aim is to get more people from French-speaking Switzerland interested in gambling using a variety of formats. From the complete decoration of a streetcar in Geneva to (D)OOH and digital spots to a mega poster in the central Lausanne district of Flon, the campaign has taken various forms.
The casino in your pocket
The agency from Western Switzerland has implemented the idea of Swiss Casinos in various formats, always focusing on the ideal image of the online casino. Players have the opportunity to play a few rounds of roulette or spins, no matter where and at what time - thanks to smartphones. Situations such as traveling on public transport or waiting in the office can become exciting moments. The subjects depict scenes from everyday life in which one spin on a slot machine can change everything. Anyone who decides to take out their smartphone and play in such a situation has the chance to hit the jackpot. Chips shoot out of the screen and soon flood the entire room.
The campaign has been online and on OOH since the beginning of November.
