MTV and IP Multimedia celebrate for life
To coincide with the Zurich Street Parade on August 11, IP Multimedia is bringing Europe’s largest techno party to the Hallenstadion with the «MTV Music 4 Life» party festival. The marketing organization is thus offering advertisers a new and attractive opportunity to reach a young target audience.
To coincide with the Zurich Street Parade on August 11, IP Multimedia is bringing the "MTV Music 4 Life" party festival in the Hallenstadion to Europe's biggest techno celebration. The marketing organization is thus offering advertising clients a new, attractive opportunity to reach a young target group. With an expected 15,000 visitors, "MTV Music 4 Live" aims to be the biggest party of the Street Parade weekend, as IP Multimedia announced in a press release on Thursday. The spectacle will feature fire performers and stilt walkers and, of course, a world-class DJ line-up. Anyone dancing in the Hallenstadion on August 11 will also be supporting a good cause: five francs from every ticket sold will go to the "Dance 4 Life" AIDS foundation. According to IP Multimedia, further events with the MTV brand are planned, such as an MTV party tour in winter and an MTV New Year's Eve party.
