The curtain falls for Cash

With a red curtain on the cover and a bold «Goodbye,» the business newspaper Cash bids farewell to its readers. The current situation in the media industry is discussed in an interview with Spiegel editor-in-chief Stefan Aust. He believes that the «exodus from paid print is an exodus from journalism.».

The business newspaper Cash bids farewell to its readers with a red curtain on the front page and a big "Goodbye". The last issue shows the top ten stories published in the paper, led by a front-page article on the sale of Jacobs Suchard. This was Cash's breakthrough in 1990, according to the article. The current situation in the media industry is reflected in an interview with Spiegel editor-in-chief Stefan Aust. He is of the opinion that the "flight from paid print is a flight from journalism". However, in view of the discontinuation of Facts and Cash, he was not able to elicit from the Cash people whether Spiegel would really come to Switzerland. After all, he considers it a fairy tale that paid weekly newspapers no longer have a future.
There is no lack of reader reactions in Cash or Facts, the headline reads: "I confess: I will miss Cash". A double-page spread about business people who refused to negotiate with the Ringier publication after a critical article is revealing. These include Daniel Vasella, Valentin Roschacher and Dieter Behringer. Space is also given to the editors, who provide information on what they will now read instead of Cash and which magazine they would prefer: Bilanz, Stocks or Handelszeitung.
 
In the current print edition of Werbewoche you can see advertising reminiscences about Facts and Cash from the archive. 

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