M-Way puts the "Moustache" in the spotlight twice in "Movember"
E-bike specialist M-way is currently running its «Moustache Special» campaign. Throughout November, there will be various discounts, special events centered around the mustache, and a fundraiser for the Swiss Cancer League. Employees even grew mustaches especially for the photo shoot.
At M-way, everything revolves around the "moustache" in November - not only as an accessory on men's faces, but also in the form of the e-bike brand Moustache from France. In November there are therefore Discounts on selected e-bikes and accessories. For every e-bike sold in November, 10 francs will go to the Swiss Cancer League. For every Moustache e-bike sold, M-way will donate a further 100 francs to the Swiss Cancer League.
Full commitment from employees
The entire M-way product management team was involved in the current campaign. Some of them grew a moustache especially for the photo shoot and had their hair stylishly styled by barber Claudio Martella. "This shows the commitment of our employees at M-way and the entire Swiss E-Mobility Group. One employee even went so far as to dye his moustache in M-way green," reports Alfonso Patermo, Art Director at M-way in Zurich. "The campaign embodies the joy of riding an e-bike with a wink and a pinch of humor." The TikTok-style video clips were created using a custom-built, swivel camera base that allowed the seven-kilogram camera to swing effortlessly from right to left.
Beard care events
There are also special events and promotions in three M-way stores in November. A barber will reveal tips and tricks on how to care for your upper lip beard. In cooperation with Intelligentfood, El Tony Mate will be served free of charge at the events.
Responsible for M-way: Elyne Hager, Head of Marketing; Alfonso Patermo, Art Director; Eva Wakonig-Brunnenmeister, Marketing Manager; Melanie Brunner, Marketing Specialist; Andreas Stopp, Digital Marketing Specialist; Stefanie Lüttmann, Marketing & Event Specialist. External partners:inside: Production: Utsumi.ch: Nathalie Utsumi (producer), Ricardo Utsumi (director, cameraman & video editor); Daniela Rütimann (graphic designer); Nicholas Burri (photographer); barber shoot: Claudio Martella (article); barber events: Zum Haarmanns; copywriter: Clau Isenring (slogans.ch); drinks events: Intelligentfood.com; Daniela Rütimann, graphic designer.
To Movember: In November, the "Movember" foundation draws attention to the topics of men's health, suicide prevention, prostate cancer and testicular cancer. Actions and awareness campaigns take place worldwide with various partners.
