Scholz & Friends advertises Salt "almost too well"
Scholz & Friends Zurich is promoting Salt's fast mobile network and great Black November deals with a new campaign.
Good network coverage, streaming speed and stability: the new campaign from the broadband and mobile provider aims to focus on these advantages of the Salt network. Together with Scholz & Friends Zurich, the idea was created that real-time streaming with Salt can be even faster than live TV broadcasts.
Even if thousands are streaming in the stadium at the same time. And even if it might be irritating for TV viewers. Almost too fast - a new facet of the "Almost too good" campaign platform developed by Scholz & Friends Zurich. And because potential Salt customers should benefit not only from the high network quality but also from the most attractive prices, the campaign also communicates the Black November offers for mobile subscriptions. It is now on air throughout Switzerland with measures on TV, Out of Home, online, PoS and radio.
Responsible at Salt: Attila Civelek (Chief Marketing Officer), Christoph Schwarz (Head of Brand Management & Marketing Communications), Lisa Krähenbühl (Marketing Communication Manager), Fabiola de Luca (Junior Social Media & Communication Specialist),
Responsible at Scholz & Friends: Franziska Stäger, Joana Faria, Aster Loerli, Fabian Esslinger, Monja Mangieri, Christian Vosshagen (creation); Anna Hunsrucker-Franke, Ramon Zahnd, Barbara Waldvogel, Mathias Rösch (consulting); Susi Miller (strategy). Director: Kim Jacobsen. Film production: Markenfilm Schweiz AG Sound design: Jingle Jungle AG. Media agency: Konnex - Agentur für Medien-Kommunikation AG.
