LSA agency ranking: Farner, Dentsu and Publicis in the lead
The latest ranking of Leading Swiss Agencies shows that LSA member agencies were able to maintain the same level of business as the previous year despite difficult economic conditions and a sluggish order situation.
The turnover of LSA member agencies remains stable despite the uncertain overall global situation. This is shown by the revenue figures in this year's LSA Agency Ranking. The 97 LSA agencies generated cumulative revenues of CHF 638 million last year. This corresponds to a slight increase of 3 percent compared to the previous year.
Farner Consulting takes first place in the ranking of LSA communications agencies
The most profitable LSA agency this year is Farner Consulting with gross operating income of between CHF 40 and 50 million. Publicis Communications follows in second place and, as last year, Merkle Switzerland is in third place. Here is an overview of all communication agencies here.
Dentsu Switzerland tops the ranking of LSA media agencies
As last year, Dentsu Switzerland is the most profitable media agency among the LSA media agencies with gross operating income of between CHF 20 and 25 million. EssenceMediacom is in second place and Publicis Media is new in the top 3. Here to see the ranking of media agencies.
Publicis Groupe continues to lead the ranking of LSA agency groups
The Publicis Groupe with Publicis Communications and Publicis Media in Zurich and Lausanne leads the ranking of agency groups. As last year, the Jung von Matt Group is in second place, ahead of Serviceplan Group Switzerland, which is now in third place. An overview of the agency groups.
The ranking is based on an evaluation of the gross operating income (GOP) generated by LSA agencies for 2022 and provides an overview of the communication and media agencies in Switzerland organized in the association. It is compiled annually by Leading Swiss Agencies and serves as a guide to the Swiss communications market.
Explanations of the ranking - basis BBE (gross operating income): Agency's own services invoiced to clients, incl. freelancers: fees from consulting of all kinds, compensation for copywriting, graphic design and other work according to the income statement, excluding VAT and excluding transitory items or income of a different nature. The agencies are listed within the respective category (in millions) according to the actual FFO achieved.
