Bright Entertainment celebrates anniversary with new slogan
Bright has been a part of the live communications industry for 20 years—and is celebrating not only with an event, but also with a new slogan and a revamped brand identity.
Bright Entertainment AG in Schwerzenbach, founded two decades ago by Christian Studer, is celebrating its company anniversary these days. Originally founded as an agency for artist placement and event organization, the company has established a firm place in the field of live communication in Switzerland.
The company - first entered in the commercial register as Brightevent AG - focused primarily on events from the outset. Today, its activities are centered around three main pillars: corporate events, private events and Livecom workshops, in which companies of all types and sizes can meet the challenges of live communication.
Rebranding with a new name and slogan
In recent years, the two co-managing directors Christian Studer and Markus Walder have worked intensively to further develop Bright Entertainment AG - not least by rebranding the company. In addition to the new website, the name was also modernized to emphasize the focus on creative and holistic live communication. With the claim "Shine with us", Bright wants to show what modern, creative, courageous and passionate live communication means. Over the years, Bright has worked for clients such as KPMG, TCS, Aveniq, Acceleron, Allianz, Stihl, The Dolder Grand and Swiss Marketplace Group.
Some of the most prestigious prizes in live communication have been won in recent years - including the Xaver Award twice and the BrandEx Award. The anniversary celebrations will take place on Thursday, November 9, 2023, in Zurich.
