Free newspapers .ch wants to reach the top

 The future free newspaper .ch wants to bring its standard mix of news, service, sport and expert columns to its readers with a higher standard than Blick and 20 Minuten. The early morning delivery of the newspaper should be a decisive factor in the highly competitive environment. "Drivers who drive to work also have .ch," explains editor-in-chief Rolf Leeb to Swiss Journalist. His aim is not only to challenge the market position of the big names, but above all that of the regional newspapers. Otherwise, Leeb dabbles in generalities in the interview: "We want to offer news and service", "We prepare the news in such a way that it is understandable" or "We also explain difficult political topics" are just the best examples. But if you want to reach 750,000 readers within a year, you can't get involved in experiments, as the former PR man Leeb knows: "I'm not going to revolutionize the press." So the motto is: politically neutral, clean in terms of design, editorially profound, but not too much. It remains to be seen whether this will be enough to make the competition learn to fear it - especially the battle-hardened Tamedia.