Raymond J. Bär is Communicator of the Month for August
The title of “Communicator of the Month” for August, awarded by Swiss Advertising (SW), goes to Raymond J. Bär, banker and chairman of the board of directors at Bank Julius Bär.
This was for an essay entitled "Switzerland, from ridiculed discontinued model to respected exception". The text, which appeared in one of the bank's publications, but was also published in excerpts by various media or
is an analysis of the state of our country, its special features, its political system and its advantages, but also a call to stand up and confidently demand respect for this exception. In a clever chain of argumentation with historical and economic facts as well as cultural and social contexts, it shows why Switzerland is the way it is. And that its (exceptional) path need fear no comparison.
The appreciation of the communication achievement is simple, writes Swiss Advertising in a press release: Raymond J. Bär has something to say, has a message, which he presents intelligently and at the same time calmly in this essay. Away from clichés, even if the text plays with them in a witty way.
> Go to the text
is an analysis of the state of our country, its special features, its political system and its advantages, but also a call to stand up and confidently demand respect for this exception. In a clever chain of argumentation with historical and economic facts as well as cultural and social contexts, it shows why Switzerland is the way it is. And that its (exceptional) path need fear no comparison.
The appreciation of the communication achievement is simple, writes Swiss Advertising in a press release: Raymond J. Bär has something to say, has a message, which he presents intelligently and at the same time calmly in this essay. Away from clichés, even if the text plays with them in a witty way.
> Go to the text
