Radiotele lives
Anyone who wanted to offer their condolences to the radio advertising agencies can confidently leave it at that. Mediasense's entry into the market changes nothing, at least for Radiotele. The company has commented on how it intends to continue to offer its customers quality and react to uncertainties in the market.
The fact that Publisuisse has launched the radio advertising broker Mediasense does not mean that the competition is dead and buried. Radiotele continues to rely on its experienced team and is undaunted in its dealings with Werbewoche: They welcome any kind of competition in a fair competition.After all, the media announcement of the new entrant on the radio advertising agency market prompted Radiotele to issue a communiqué. Customers who are satisfied with the services of their previous agent need not fear that their advertising needs will no longer be covered; there is no reason to question existing partnerships in the cooperation for radio advertising.
When asked by Werbewoche, it was said that a certain amount of uncertainty had spread among the agencies. Although the emergence of Mediasense was taken calmly, the company wanted to defend itself against this climate of uncertainty and first see how it would take action.
Although the radio advertising market is in decline, the newcomer intends to develop it sustainably and increase sales. Radiotele is skeptical: it is not so easy to land new customers and Mediasense will almost certainly soon feel the effects. As a result, it is expected that the company will try to poach customers from other intermediaries.
The Publiplan online booking and processing system is set to revolutionize the radio advertising business. However, Radiotele is unimpressed: the business will continue to be handled via fax and e-mail. The first criteria are service quality, know-how and the ability to respond to individual customer wishes.
Natalie Favre
When asked by Werbewoche, it was said that a certain amount of uncertainty had spread among the agencies. Although the emergence of Mediasense was taken calmly, the company wanted to defend itself against this climate of uncertainty and first see how it would take action.
Although the radio advertising market is in decline, the newcomer intends to develop it sustainably and increase sales. Radiotele is skeptical: it is not so easy to land new customers and Mediasense will almost certainly soon feel the effects. As a result, it is expected that the company will try to poach customers from other intermediaries.
The Publiplan online booking and processing system is set to revolutionize the radio advertising business. However, Radiotele is unimpressed: the business will continue to be handled via fax and e-mail. The first criteria are service quality, know-how and the ability to respond to individual customer wishes.
Natalie Favre
