Publicis Zurich invites young people to have their say
At the beginning of November, the Federal Palace will once again belong to young people: Publicis Zurich is promoting the upcoming youth session with the slogan "Talk about it!". Loud, independent illustrations invite you to debate.
When it comes to the youth session in Bern, young people take the reins. Not only in the Federal Parliament when debating, but also at Publicis Zurich when developing the associated campaign.
The project team, consisting of apprentices and juniors, implemented communication measures that can be used independently, conspicuously and across all channels. The "Talk about it!" campaign aims to raise awareness of the youth session throughout Switzerland and generate as many registrations as possible for debating in the Federal Parliament.
The bright and colorful subjects stage the main political issues that concern young people: Topics such as fake news, drug policy, sustainability and security of supply are visualized in the campaign.
The subjects can be seen on social media, as TikTok videos and Instagram posts, moving and static. The campaign is also running on posters in schools and as T-shirt prints.
The youth session will take place from November 9 to 12.
Responsible at the Swiss Association of Youth Organizations SNYC: Pascal Trösch (Project Manager), Aina Waeber (Head of Communications), Mathilde Foehr (Project Assistant). Responsible at Publicis Zurich: Laura Binkert, Dana Mazziotta, Celina Stadler, Ainhoa Mate (graphics trainees), Désirée Stocker (copywriter), Priska Meyer (senior art director), Naomi Louis (account assistant), Stefania Bertolo (account director), Tatjana Streit (social media manager), Rob Hartmann (executive creative director), Matthias Koller (overall responsibility). Responsible at Team Prodigious: Dario Schmid (Video & Motion Graphics Producer), Marco Christen (Video & Motion Graphics Producer), Claudia Novelli (Polygrapher), Adrian Häni (overall responsibility).
