Affichage traveling alone in the East

Poster A few days ago, Affichage and JCDecaux parted ways in Eastern Europe For ten years, the outdoor advertising company Affichage pursued its expansion in Eastern Europe as part of the company EuAffichage alone in the East Poster A few days ago, Affichage and JCDecaux parted ways in Eastern Europe. For ten years, the outdoor advertising company Affichage operated its eastern expansion as part of the company Europlakat (EPI), five years of which with the French poster company JCDecaux. Since July 1, however, the two companies have gone their separate ways in the east: Affichage has expanded into Hungary, Bosnia, Serbia, Montenegro, Bulgaria, Romania, Greece and northern Italy in a south-easterly direction, while JCDecaux, which still holds a 30 percent stake in Affichage, is moving north-eastwards. "The demerger is almost complete and we will soon be founding Affichage International, based in Vienna," says Affichage CEO Christian Kauter. It is not yet clear who will manage the company. However, Thomas Rainer, the current co-Managing Director of EPI, will remain on board.  
Kauter, who has just returned from Southeast Europe, is satisfied with developments there. Affichage was recently awarded the contract for outdoor advertising in and around the airport in the Serbian capital Belgrade. In Greece's second-largest city, Thessaloniki, Affichage has just won the contract for 40 poster sites at the centrally located exhibition center. And in Romania, an acquisition is imminent, making it the country's number two out-of-home advertiser. Another door seems to be opening thanks to media tycoon Rupert Murdoch: He wants to sell off his out-of-home advertising business - including activities in Romania and Bulgaria. "We will of course look into this," says Kauter.
 
Markus Knöpfli