A sinfully good apple
Obst Knackig, saftig, süss und auffällig pink. So kam die Pink Lady vor gut 10 Jahren als Kreuzung aus Lady Williams und Golden Delicious auf den Markt.
Fruit Crisp, juicy, sweet and strikingly pink. This is how the Pink Lady came onto the market a good 10 years ago as a cross between Lady Williams and Golden Delicious. The new apple variety was a success right from the start. A national campaign is now being launched to bring the Pink Lady even closer to the Swiss. Supported by a poster campaign, Unikat's advertisers are ensuring a healthy presence on the market. This is a first, as never before has a specific apple variety been promoted using traditional advertising. The motifs dramatize the sweetness of the pink apple and compare it with less crunchy and also less healthy treats. The campaign is used in summer and winter.
