Httpool becomes Aleph: "One Brand" initiative launched
Aleph is uniting its subsidiary brands worldwide under the new «Aleph» brand identity. The goal is to establish a strong global point of contact and a platform for growth for advertisers and partners.
The ecosystem of local digital expert:ing and technology-driven solutions Aleph Group launches the "One Brand" initiative and unifies its brand offering - including Httpool by Aleph in Switzerland - under the Aleph name.
The Group connects thousands of advertisers worldwide with billions of consumers, aiming to create new markets for local businesses through digital advertising. This includes numerous, predominantly regional brands such as Httpool in Europe and Asia, IMS Internet Media Services in Latin America, Ad Dynamo and Connect Ads in Africa and the Middle East.
Now the group, headquartered in Buenos Aires, Argentina and Dubai, UAE, will immediately rebrand most of its established brands as Aleph. This is intended to create "a unified global ecosystem of local experts," according to a statement. The move also supports Aleph's medium-term growth strategy: by 2026, the group aims to partner with more than 60 leading digital platforms to help them deliver innovative advertising solutions to customers in more than 150 countries.
The "One Brand" initiative is intended to enable Aleph to collaborate more intensively and share knowledge. It also expands the opportunities for customers in Switzerland to take advantage of Aleph's range of services. The "One Brand" strategy is also intended to strengthen Aleph's position as a contact for digital advertising on social media and e-commerce and to accelerate growth in new regions.
Since 2021, the Group's operations have grown from 90 markets to 150 and now span five continents.
