Handelszeitung takes over the majority of Cash subscribers
About 27,000 former subscribers to the now-defunct business newspaper *Cash* have decided to switch to *Handelszeitung*. About 5,000 former subscribers now receive *Bilanz*, and about 2,000 receive *Stocks*.
Around 27,000 former subscribers to the discontinued business newspaper Cash have decided to subscribe to the Handelszeitung. Former subscribers to the Ringier newspaper were given the option of subscribing to Handelszeitung, Bilanz or the investor magazine Stocks. To date, around 5,000 have opted for Bilanz and around 2,000 for Stocks. All three publications are published under the Axel Springer umbrella. Around 9,000 former Cash subscribers have so far not taken up the offer to subscribe to one of the three publications. Following the takeover of the Cash subscriber base, the Handelszeitung was delivered for the first time on Wednesday in a new large print run of 71,000 copies. This means that the newspaper is now the largest business newspaper in Switzerland, according to a communiqué issued by Jean Frey. The newsstand circulation was also increased by 50 percent to around 12,000 copies.
