Wirz for Roche: How Roche does research for your life
Wirz has developed a branding campaign for Roche in Switzerland designed to help the Swiss public understand the healthcare company and its focus on research and innovation. The campaign’s central message is «Roche. Researching for your life.»
A new image campaign by Wirz aims to bring the healthcare company Roche closer to the population. The TV commercials emotionally stage the drive of Roche employees: they are committed to research and science so that we can all spend more time with the people we love. With a strong focus on patients and more than 125 years of history, Roche is a global leader in biotechnology and follows the Purpose "Doing now what patients need next."
At the heart of the campaign are two TV commercials that show how newly developed medicines or even tests for diagnosing diseases come into play in everyday situations. "With the spots, we wanted to make it clear that despite the serious topic, there is also a lot of hope involved, for example through rapid diagnosis and the right treatment," explains Caspar Heuss, Executive Creative Director at Wirz and responsible for the campaign.
The TV spots are flanked by online advertising and social media measures.
Responsible at Wirz Group: Caspar Heuss, Patric Franz, Matthias Fürst, Laura Starace, Hannah Züttel, Adrian Busse, Mark Stahel, Nico Keramaris, Nina Braschler, Bastian Heer, Julia Ewers, Sara Runggaldier, Andrea Müller, Sophia Müller, Erasmo Palomba, Yussef Serrat, Robin Schuler, Corinne Räber, Muharem Alagic. Responsible for Production (stories AG): Paulus Bruegmann (Director/Cinematographer), Yves Bollag (Executive Producer), Bojana Ilic (Line Producer), David Fabra (Editing), Slaughterhouse (Colorgrading), Maurizio Bergmann (Sound Design, Mix & Music), DubDub (Sound). Responsible at Media: Webrepublic: Vera Havrda (Consultant Media Strategy), Valérie André (Head of Media Strategy), Silja Achermann (Senior Consultant Media Strategy), Pascal Fust (Media Buyer TV & Digital). Capture Media: Sandro Albin (Managing Partner), Panida Dalla Monta (Senior Digital & Analytics Specialist). Mediacrew: Carlotta Sozio (Business Consultant).
