This is how Jung von Matt Limmat promotes Zermatt Tourism on three continents
The first joint campaign by Jung von Matt Limmat and Zermatt Tourism, launched across three continents, positions the town as a destination that visitors can’t get enough of.
A place where the magic of nature captivates visitors and never lets them go - that is Zermatt. It is precisely this magic that is the linchpin of the first joint and wide-ranging campaign platform by Jung von Matt Limmat and Zermatt Tourism.
The platform is designed to showcase the diverse offerings of the tourism region throughout the year: The iconic view of the Matterhorn, the 200 kilometers of pistes, or the hiking and biking trails - these are just a few of the countless motivations that not only lead visitors:inside to Zermatt, but captivate them and never let go. The campaign plays with this core message via various DOOH assets and moving images and accentuates it with the new claim "Zermatt. Puts a spell on you".
The campaign aims to capture the magical feeling on location in photography and moving images and to awaken the anticipation of Zermatt, which is important for the entire customer journey - internationally as well as locally. It not only tells the story of a premium experience, but also makes it universally experienced by the different target groups throughout the campaign.
The media strategy for social media comes from Jung von Matt Impact. The media experts are managing the comprehensive social campaign in 16 countries on three continents, pursuing both awareness and performance goals. The campaign started at the beginning of October and will run for a year, reaching a wide range of target groups with more than 150 seasonal and thematic ads.
Responsible at Zermatt Tourism: Viviane Zellweger (Lead Product Management & Sales), Kerstin Abgottspon (Digital Marketing Manager), Anja Meier (Marketing Manager), Camilla Wellig (Lead Marketing Services), Elisabeth Reichert (Product Manager Summer), Cornelius Schreck (Product Manager Bike), Doris Kündig (Product Manager Family), Selina Döringer (Head of Marketing). Responsible at Jung von Matt Limmat: Jacqueline Rufener, Dominique Magnusson (Creative Direction), Luigi Vietello (Art Direction), Lara Zehnder (Social Creation), Marianne Sauter (Account Direction), Natascha Imfeld (Agency Producing), Luitgard Hagl (Managing Creative Director, Agency Lead). Responsible at Jung von Matt Impact: Caterina Colic (Digital Media Consultant), Hagi Süssmann (Client Director). Responsible at Blish: Jlona Kopf (Managing Director). External Partners:inside: Responsible at Hillton: Mona Bertschinger (Producing), Alexander Tank (Directing), Silvano Zeiter (Photography).
