Publicis ushers in a new era of streetcar advertising
In close collaboration with VBZ Traffic Media, Publicis is promoting the Box Club Zurich with a compelling pitch.
The staging of the shunting bell in 15 different streetcars, which sounds just like the referee's bell during a boxing match, fits like a glove, the agency writes in a press release. And that also pleases Amboss Bier - the sponsor of the boxing club.
Because an ordering bell also sounds like a ring bell, the idea is also available as a countertop version in selected bars and restaurants: here, the ordering bell is used to draw attention to Amboss' sponsorship commitment.
Responsible at Box Club Zurich: Michael Heisch (President), Irene M. Wrabel (Media). Responsible at Amboss Bier: Mischa Gubler (brewer), Thomas Schreiber (sales). Responsible at Publicis: Ralph Halder (CD), Cyrill Wirz (text), Thomas Berger (AD), Martin Schlatter (consulting). Responsible at Frontwork AG: Claudia Kyd (realization). Responsible at VBZ TrafficMedia: Daniel Andres (Head of Additional Business), Serge Nater (Marketing/Communications).
Because an ordering bell also sounds like a ring bell, the idea is also available as a countertop version in selected bars and restaurants: here, the ordering bell is used to draw attention to Amboss' sponsorship commitment.
Responsible at Box Club Zurich: Michael Heisch (President), Irene M. Wrabel (Media). Responsible at Amboss Bier: Mischa Gubler (brewer), Thomas Schreiber (sales). Responsible at Publicis: Ralph Halder (CD), Cyrill Wirz (text), Thomas Berger (AD), Martin Schlatter (consulting). Responsible at Frontwork AG: Claudia Kyd (realization). Responsible at VBZ TrafficMedia: Daniel Andres (Head of Additional Business), Serge Nater (Marketing/Communications).
