Truss makes "sucky" campaign
The commercials for the «Saugut!» brand, produced by the Fachwerk agency on behalf of the Swiss Pig Producers Association «Suisseporcs,» highlight the values of family closeness, respectful animal husbandry, and modern standards.
With the aim of raising awareness for pork in German-speaking Switzerland, Fachwerk Advertising developed a creative campaign. The focus is on presenting the production as well as the nutritional ingredients of Swiss pork. Not only are insights into animal husbandry provided, but also the anticipation of each family member for the delicious meal is thematized.
The campaign will be rolled out in several waves in fall 2023 and convinces with powerful images that underpin a powerful storyline. Distribution will take place on YouTube, Facebook and Instagram.
"Our vision is to make the values of Swiss pig farming accessible to the general public. The campaign by fachwerk Advertising fully embodies this claim," says Ursula Läderach, marketing manager at Suisseporcs. "SAUGUT! is an honest commitment to the quality of Swiss pig farming - we are happy to contribute to raising awareness," adds Damian Wolfisberg, Senior Consultant and Head of fachwerk Advertising.
Responsible Suisseporcs: Ursula Läderach (Marketing Manager). Responsible at Fachwerk: On the agency side Damian Wolfisberg (Senior Consultant), Livia Strässle (Consultant), Tino Heuter (Creative Director), Dave Seiler (Graphic Designer), Wolfram Scherer (Text) and Christian Häni (Video Production).
Fachwerk Kommunikation has been working for national and international companies for over 10 years. The agency group combines three agencies under one roof (Fachwerk Advertising, Fachwerk Promotion, Fachwerk Events).
