This is how Ellaciao whets people's appetites for the police profession
A new image campaign by Ellaciao for the Uster City Police aims to raise awareness of the police profession and attract new applicants.
Therefore, under the slogan "Still a dream job", the Ellaciao Agency wants to highlight the positive aspects and the deep vocation of the police profession. "In childhood, many of us dreamed of being superheroes, making a difference and helping others. Often, negative connotations with the police profession arise from outside comments. However, this profession remains a dream job that focuses on teamwork, responsibility and flexibility," says Lorella Liuzzo, Head of Strategy at Ellaciao.
The campaign includes three films that will be presented in cinemas, as OOH and online. An accompanying print campaign will also be visible in the canton of Zurich - on buses, on public transport, online and as OOH.
Responsible for idea, concept, strategy, and OOH production at the Ellaciao agency: Lorella Liuzzo (Head of Strategy) & Patrick Usseglio (Creative Director). Responsible for production & post-production at Black Frame Studios: Tony Mola (director), Marc König (camera and editing), Noah Mathys (1st ac), Joel Müller (color grading).
