Swiss sports television focuses on popular sports
The planned Swiss sports television channel plans to launch its first sports broadcasts in September on the private television station U1. The parent company is owned by the U1 station, the advertising agency, and several private individuals. The investors are confident that they will receive approval from Bakom.
The planned Schweizer Sport Fernsehen plans to launch its first sports broadcasts on the private television channel U1 in September. The channel will cover popular sports that have been marginalized in the media landscape to date (see ). Around 650 hours of in-house productions are planned each year. In addition to four weekly live reports, magazines, sports talks, portraits of athletes and sports flashes will also flicker across the screen. Championship matches in handball, volleyball, basketball and floorball will be broadcast live. In addition, martial arts, shooting, disabled sports and chess will also be shown on TV.
Behind the sports television project is the specially founded United Sport Production USP TV. According to SDA, the broadcaster U1 and the poster company Affichage each hold a 25% stake in the company. The remaining 50 percent of the share capital is shared by several private individuals, including the St. Gallen media entrepreneur and former FDP National Councillor Peter Weigelt.
The Chairman of the Board of Directors of the production company is the entrepreneur Giorgio Behr. Pascal Jenny, former national handball player and head of the national handball team, will be the managing director. According to Behr, there are sufficient financial resources to survive the first lean period. The production company intends to have share capital of CHF 2 million subscribed.
A prerequisite for the launch of the new sports channel is an activation order from the Federal Office of Communications (Bakom). The chances of this are good, Weigelt told the media in Zurich on Tuesday.
If popular sport is to fulfill its social significance, then it must become visible beyond top-class sport. In this sense, Schweizer Sport Fernsehen has a "performance mandate with a public service character", emphasized Weigelt. This corresponds to the constitutional mandate.
According to Giorgio Behr, the application for a sports channel is not directed against Swiss television. Rather, the aim is to collaborate with SF: "We can imagine that our contributions will also be shown in the Sportpanorama on SF".
Behind the sports television project is the specially founded United Sport Production USP TV. According to SDA, the broadcaster U1 and the poster company Affichage each hold a 25% stake in the company. The remaining 50 percent of the share capital is shared by several private individuals, including the St. Gallen media entrepreneur and former FDP National Councillor Peter Weigelt.
The Chairman of the Board of Directors of the production company is the entrepreneur Giorgio Behr. Pascal Jenny, former national handball player and head of the national handball team, will be the managing director. According to Behr, there are sufficient financial resources to survive the first lean period. The production company intends to have share capital of CHF 2 million subscribed.
A prerequisite for the launch of the new sports channel is an activation order from the Federal Office of Communications (Bakom). The chances of this are good, Weigelt told the media in Zurich on Tuesday.
If popular sport is to fulfill its social significance, then it must become visible beyond top-class sport. In this sense, Schweizer Sport Fernsehen has a "performance mandate with a public service character", emphasized Weigelt. This corresponds to the constitutional mandate.
According to Giorgio Behr, the application for a sports channel is not directed against Swiss television. Rather, the aim is to collaborate with SF: "We can imagine that our contributions will also be shown in the Sportpanorama on SF".
