An organ for the DRS Musigwälle
Radio DRS Musigwälle is Switzerland's most-listened-to folk music station. With a print campaign, the station now aims to evoke a sense of home through visual imagery as well.
Radio DRS Musigwälle is the most listened to Swiss folk music station. With a print campaign, they now want to visually evoke feelings of home. The advertising agency Spillmann Felser Leo Burnett has created musical images of home. Traditional photos were folded into Örgelis, the most popular instrument in Swiss folk music. Finally, the claim "Die Heimat im Radio" makes it clear that DRS Musigwälle is behind it. The campaign will appear in various Swiss print media in July 2007.
