Content and form with ÖKK: Mindfulness the Graubünden way
The health insurance awareness campaign is entering its second phase—and once again, it’s all about «Grisons common sense.».
The common sense of the Grisons is back. The image campaign of the Bündner Krankenversicherung ÖKK will be continued this fall with new subjects. These were implemented in terms of content and form in co-creation with ÖKK.
With this campaign, ÖKK once again proves that it is the health insurance company with the common sense of the Grisons and meets everyday issues with a twinkle in its eye. Genuine, honest, simply uncomplicated - just like the Graubünden people themselves. The new subjects show how "mindfulness", "sleeping pills", and "exercise therapy" work the Graubünden way and thus fit seamlessly into the series of previous subjects such as "peeling" the Graubünden way. ÖKK thus positions itself as an authentic health insurance company that is close to the people and communicates directly and simply with its clientele.
The campaign has been played out on social media and OOH in German-speaking Switzerland and Ticino since September. Some of the spots can also be seen again on TV.
Responsible at ÖKK: Patrick Eisenhut (Head of Communications), Patricia Kuster (Campaign Management), Kimberly Fasser (Art Direction), Chiara Lardelli (Social Media), Silvana Möhr (Moving Image), Gian Marco Castelberg (Photography). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Dario Brazerol (Junior Copywriter), Manuel Schnoz (Art Director), Mato Bilic (Animation), Stefanie Hager (Project Management).
