Studio Thom Pfister creates donation campaign for Winter Aid
The Winter Aid campaign builds on last year's campaign. Animations show that a little can go a long way.
For the third year in a row, the digital donation campaign comes from Studio Thom Pfister. "Sometimes a small donation can make a big difference and fulfill the wishes of others". The reduced, simple and quickly understandable illustration style is continued and characterizes with the blue background also this year's donation campaign, which is played out via the proven channels YouTube, Facebook, Instagram, Google and now also Teads.
Winterhilfe supports people in all regions of Switzerland who live on the poverty line. Every year, more than 50,000 people throughout Switzerland receive benefits from Winterhilfe amounting to over 14 million Swiss francs. To finance its work, the national aid organization relies on donations.
Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Head of Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande) Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting/Text), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development. Responsible online marketing agency, Clockwork Digital: Sandro Jungi (Founder), Kevin Peyer (Media Coordinator) Responsible recording studio, nice noise: Bobby Gertsch (Consulting, Concept, Production), Nadja Ender (Consulting, Text, Booking, Administration), Thomas Stahel (Production Audio/Video), Dimitri Valavanis (Production Audio/Video)
