NZZ also focuses on students in print
The Neue Zürcher Zeitung will launch its magazine NZZ Campus for the first time on September 25. For now, the supplement is scheduled to appear twice a year. However, the editorial team at Falkenstrasse is considering publishing the magazine more frequently, as NZZ Product Manager Andreas Häuptli told Werbewoche.
The Neue Zürcher Zeitung (NZZ) is launching the NZZ Campus magazine for the first time on September 25. It will be enclosed with around 150,000 copies of the NZZ and will also be published in a special edition of 30,000 copies. The publishing house is distributing these at universities and further education institutes, but also at other places where students spend time, as NZZ Product Manager Andreas Häuptli told Werbewoche. NZZ Campus is aimed at students and graduates, but also at people with professional experience who are interested in further education. The magazine replaces the previous supplement "Studium und Karriere".
For the time being, the supplement will be published twice a year, at the beginning of each semester. However, Häuptli explained that Falkenstrasse is considering publishing the magazine more frequently. The German Uni-Spiegel, for example, would serve as a model here. However, nothing has been decided yet: "It depends on how the first issue is received by the target group and the advertising market". If the print edition of NZZ Campus is a success - as the online project already is, according to Häuptli - further projects are conceivable, such as a further expansion in the direction of print.
There will not be a separate editorial team for the supplement, but rather editors from the various NZZ publications will work on it. Jan Mühlethaler, who already coordinates the NZZ Campus online project, will be in charge. The bloggers who talk about their everyday lives on the online presence will also be involved: "Under the guidance of the editorial team, they will certainly contribute texts for the new supplement," said Häuptli.
In terms of content, the editorial team focuses on three areas: studying, the world of work and student life. "We are making a magazine for students, not for professors," said Häuptli. It reports on experiences with the Bologna reform, the situation of graduates, the "war for talent" on the job market and student life at home and abroad.
But how will NZZ Campus stand out in the flood of publications available at universities? By staying close to the parent newspaper, explained Häuptli. The supplement should be clearly "NZZ-like": "It will not be a nightlife magazine". The topics will be student-oriented, but there will also be space for the finer things in student life.
The magazine will be published in a format slightly larger than A4, namely 22 x 30 cm; it will have around 64 pages. "NZZ Campus will look different from the Folio, for example. In terms of layout, it will still be very tidy, but more spacious than the Folio or Magazin Z," says Häuptli.
Carole Scheidegger
For the time being, the supplement will be published twice a year, at the beginning of each semester. However, Häuptli explained that Falkenstrasse is considering publishing the magazine more frequently. The German Uni-Spiegel, for example, would serve as a model here. However, nothing has been decided yet: "It depends on how the first issue is received by the target group and the advertising market". If the print edition of NZZ Campus is a success - as the online project already is, according to Häuptli - further projects are conceivable, such as a further expansion in the direction of print.
There will not be a separate editorial team for the supplement, but rather editors from the various NZZ publications will work on it. Jan Mühlethaler, who already coordinates the NZZ Campus online project, will be in charge. The bloggers who talk about their everyday lives on the online presence will also be involved: "Under the guidance of the editorial team, they will certainly contribute texts for the new supplement," said Häuptli.
In terms of content, the editorial team focuses on three areas: studying, the world of work and student life. "We are making a magazine for students, not for professors," said Häuptli. It reports on experiences with the Bologna reform, the situation of graduates, the "war for talent" on the job market and student life at home and abroad.
But how will NZZ Campus stand out in the flood of publications available at universities? By staying close to the parent newspaper, explained Häuptli. The supplement should be clearly "NZZ-like": "It will not be a nightlife magazine". The topics will be student-oriented, but there will also be space for the finer things in student life.
The magazine will be published in a format slightly larger than A4, namely 22 x 30 cm; it will have around 64 pages. "NZZ Campus will look different from the Folio, for example. In terms of layout, it will still be very tidy, but more spacious than the Folio or Magazin Z," says Häuptli.
Carole Scheidegger
