Charles Blunier for Calida: Campaign for new signature collection
This fall, the long-established Swiss brand Calida is launching DeepSleepWear, a new signature collection that promises a better night's sleep. The campaign was conceived and executed by the Zurich-based design studio Charles Blunier & Co.
As of now, the new 360-degree campaign for Calida's DeepSleepWear line can be seen nationally and internationally. It consists of an ad and poster campaign, videos, website, SoMe, new hangtags, new packaging and an associated logo. The Zurich-based design studio Charles Blunier & Co., which has already worked for the traditional Swiss brand in the past, is responsible for the campaign.
"This innovative collection has the potential to strengthen the brand's appeal and increase awareness for a younger, international audience with a modern campaign," says Charles Blunier. "With the accompanying logo, we additionally set a sign for the future and for identification with the brand. For an innovative fashion and lifestyle brand.".
The campaign was implemented in collaboration with German fashion photographer Thomas Lohr, who, according to a press release, "is one of the most renowned in his profession."
Responsible at Calida: Alexandra Helbling (Managing Director, Member of the Executive Board) Janine Weiz-Bühler (Director Brand & Product, Member of the Executive Board), Michael Haag (Head of Marketing), Milena Silvestri (Visual Communication & Media), Celina Spescha (PR - & Communication Manager). Responsible at Charles Blunier & Co: Charles Blunier (Overall Responsibility and Creative Director), Romy Strasser (Art Director), Yves Kellenberger (Design & Photo Direction), Chanel Kah Yin Liang (Lead Digital Visual Communication), Simon Tellenbach (Managing Director), Lena Staeheli (Head of Editorial & Projects), Barbara Kallenberg (PR & Communication) , Thomas Lohr (Photographer), Jorge Marin (Digital Technician), Romain Wygas (Videographer) Esther Matilla c/o Management (Stylist), Lock Studios Barcelona (Production).
