The twist with the wheelchair
Fundraising agency Ruf Lanz uses Tixi to illustrate what it can mean to rely on a wheelchair when using public transportation.
Fundraising Ruf Lanz visualizes for Tixi what it can mean in public transport if you are dependent on a wheelchair. If Tixi didn't exist, people in wheelchairs would have to make inhuman efforts to participate in public life. Based on this idea, Ruf Lanz has launched a new campaign to support Tixi Taxi. A clever TV commercial dramatizes with a surprising twist how difficult it could be for disabled people to get around without the Tixi transport service. A slightly aproned blonde stands at the side of the road and holds up her thumb to stop the car. A speeding sports car immediately slams on the brakes. But the blonde's reaction is stiff: accompanied by the sound of an electric motor, she slowly turns off, revealing herself to be a narrow-chested dummy and revealing a wheelchair user.
A film with the best chances of going viral on the net, because the gag of the wheelchair driver attaching the eye-catching cardboard lady to the back of his wheelchair to get drivers to stop has cult potential. The movie only has one shot. Nevertheless, it says it all. The fade-in says: "Without Tixi, disabled people would have to come up with some ideas to stay mobile. Thank you for your donation: www.tixi.ch."
The actor playing the wheelchair user is actually a Tixi customer and not an actor. Next year, the wheelchair cab will be celebrating its 25th year in Zurich. There are currently 24 vehicles in operation every day. They serve 60,000 people per year with around 50,000 journeys. The budget amounts to 2.5 million francs. Half of this is generated by donations, the rest is income from rides, membership fees and contributions from the "solidary communities" served by Tixi. "Unfortunately, our largest municipality, the city of Zurich, is not one of them," regrets Stefan Del Fabro, Head of Communications at Tixi. The city of Zurich justifies its absence by stating that it offers its own service through VBZ, Behinderten Transport Zürich (BTZ).
In addition to the fundraising campaign, which was supported by Ruf Lanz with a film back in 2005, the Tixi association also organizes charity concerts. Percy Sledge performed at Circus Conelli two years ago and Bonnie M. performed at a gala for Tixi in the run-up to Christmas last year. And five ex-misses put on a fashion show at Lake Side. This year there will be an Oktoberfest with the Spider Murphy Gang at the Mövenpick in Regensdorf.
The new TV commercial is flanked by advertisements and posters. They also tell of the hardships disabled people would face without Tixi. Here, the muscular bodybuilder arms of an elderly wheelchair user make it clear that she would only be able to make trips with superhuman effort. This is clearly visible on the upper arms of the lady in the wheelchair.
The new Tixi fundraising campaign was able to count on the support of all those involved: Ruf Lanz and Tixi are grateful to Condor Film and director Patrick Senn as well as photographer Oliver Nanzig and Markus Graf from Bildwerk (image processing).
Andreas Panzeri
A film with the best chances of going viral on the net, because the gag of the wheelchair driver attaching the eye-catching cardboard lady to the back of his wheelchair to get drivers to stop has cult potential. The movie only has one shot. Nevertheless, it says it all. The fade-in says: "Without Tixi, disabled people would have to come up with some ideas to stay mobile. Thank you for your donation: www.tixi.ch."
The actor playing the wheelchair user is actually a Tixi customer and not an actor. Next year, the wheelchair cab will be celebrating its 25th year in Zurich. There are currently 24 vehicles in operation every day. They serve 60,000 people per year with around 50,000 journeys. The budget amounts to 2.5 million francs. Half of this is generated by donations, the rest is income from rides, membership fees and contributions from the "solidary communities" served by Tixi. "Unfortunately, our largest municipality, the city of Zurich, is not one of them," regrets Stefan Del Fabro, Head of Communications at Tixi. The city of Zurich justifies its absence by stating that it offers its own service through VBZ, Behinderten Transport Zürich (BTZ).
In addition to the fundraising campaign, which was supported by Ruf Lanz with a film back in 2005, the Tixi association also organizes charity concerts. Percy Sledge performed at Circus Conelli two years ago and Bonnie M. performed at a gala for Tixi in the run-up to Christmas last year. And five ex-misses put on a fashion show at Lake Side. This year there will be an Oktoberfest with the Spider Murphy Gang at the Mövenpick in Regensdorf.
The new TV commercial is flanked by advertisements and posters. They also tell of the hardships disabled people would face without Tixi. Here, the muscular bodybuilder arms of an elderly wheelchair user make it clear that she would only be able to make trips with superhuman effort. This is clearly visible on the upper arms of the lady in the wheelchair.
The new Tixi fundraising campaign was able to count on the support of all those involved: Ruf Lanz and Tixi are grateful to Condor Film and director Patrick Senn as well as photographer Oliver Nanzig and Markus Graf from Bildwerk (image processing).
Andreas Panzeri
