Padel as a trend sport: HI Switzerland develops brand Padelta
The Lucerne-based design and branding agency HI Schweiz developed the new brand for Padelta, a company co-owned by Swiss hockey player Nino Niederreiter.
The trend sport of padel is conquering the Swiss sports world. In the process, the Lucerne-based company Padelta, founded in 2021, is also making its mark on the scene. With its location in Rothenburg and its pop-up facilities, Padelta has gained notoriety, and since September 2023, Swiss ice hockey player Nino Niederreiter has also been on board as co-owner. Padelta's vision is to spread and promote padel nationwide.
The Lucerne agency HI Switzerland developed the new brand in collaboration with the Padelta team. As part of this collaboration, the agency designed the entire image, programmed the website and developed and implemented all communication measures. The brand is meant to embody dynamism, sport and active leisure. The typography should pick up on the speed of the sport and, together with a versatile typeface, form the core of the identity. Clearly defined elements carry the brand to the public and allow the necessary flexibility in daily use.
Responsible at HI Switzerland: Yves Herger (Owner), Daniel Klauser (Creative Director), Nina Ruppen (Art Direction), Ivo Wermelinger (Web Developer), Leana Santschi (Communication).
