It all starts with the design
Kultur TBS Identity offers a behind-the-scenes look at the 2007 Theater Spectacle through sketches.
Culture TBS Identity takes a look behind the curtain with sketches for the Theaterspektakel 2007. Theater always means the world and is therefore a design: social design, sketch, speech and counter-speech, experiment and pleasurable play in one. This definition has been summarized by TBS Identity. The Zurich-based design and communications agency also derives the concept for its campaign for the 2007 theater spectacle from this fact. On the design level, CD Daniel Leber and his team work with the well-known doodle drawings that we all have to get rid of casually, unconsciously and subversively somewhere during long telephone conversations or meetings.
Each of the three subject series is based on a provocative deletion of one of the three components of the festival logo and the culturally and politically correct and incorrect ideas that replace the deletion, only to be overwritten and overdrawn again. A movement that aims for infinity.
The Zürcher Theater Spektakel takes place from August 16 to September 2. The subjects of the campaign are omnipresent on posters, advertisements, streetcar posters, program newspaper, e-board and on the Internet. More than just sketches of the program can also be found at www.theaterspektakel.ch.
Andreas Panzeri
Each of the three subject series is based on a provocative deletion of one of the three components of the festival logo and the culturally and politically correct and incorrect ideas that replace the deletion, only to be overwritten and overdrawn again. A movement that aims for infinity.
The Zürcher Theater Spektakel takes place from August 16 to September 2. The subjects of the campaign are omnipresent on posters, advertisements, streetcar posters, program newspaper, e-board and on the Internet. More than just sketches of the program can also be found at www.theaterspektakel.ch.
Andreas Panzeri
