Comeback of the wall newspaper
Printing Companies: With a sensational poster campaign, Walker has put the online printing company Maxiprint in the spotlight.
Print shops With a sensational poster campaign, Walker has brought the internet print shop Maxiprint into the spotlight. Bright, fast and cheeky: the latest campaign from Pius Walker's steam stove has not failed to make an impact. In addition to Blick, heute, Tages-Anzeiger, Neue Luzerner Zeitung, Zuger Nachrichten, Schaffhauser Bock and Kölner Express, numerous blogs have already reported on the campaign. For a whole week, Pius Walker and his team revived the tried-and-tested idea of the wall newspaper. Every morning, 31 posters with the latest news were put up at Zurich main station and Stadelhofen. Even faster than in today's commuter newspaper, these posters announced, for example, that UBS CEO Peter Wuffli would be replaced by his deputy Marcel Rohner.
Walker heard the news in the shower at 7.30 am. By 3 p.m., five APG affichers had already gone on a pasting tour with the posters. The agency was able to demonstrate "No one prints faster" for its new customer Maxiprint with this quick turnaround. "The clicks on the Internet printer have skyrocketed since then," says Walker. After his campaign for Amnesty International and now Maxiprint, fans of beautiful poster art have been eagerly awaiting the next prank.
Andreas Panzeri
Walker heard the news in the shower at 7.30 am. By 3 p.m., five APG affichers had already gone on a pasting tour with the posters. The agency was able to demonstrate "No one prints faster" for its new customer Maxiprint with this quick turnaround. "The clicks on the Internet printer have skyrocketed since then," says Walker. After his campaign for Amnesty International and now Maxiprint, fans of beautiful poster art have been eagerly awaiting the next prank.
Andreas Panzeri
