The advertising agency: A new look for Kurz 1948
The advertising agency has rebranded the company across all analog and digital communication channels and is now positioning the jewelry company to appeal to new generations as well.
The jewelry company with nine boutiques wanted a new guiding principle, and the previous positioning and messages were questioned. The result is now a new look from Die Werbekanzlei with the guiding principle of "Everyday Luxury" to accompany everything the clientele does. The main goal for the design, he said, was to create something that embodied the company's vision. Using tradition as a pillar and modernity, a new image was created that appeals to existing clients, but also to a new generation.
A key element of the new look is the new website, which places great emphasis on the customer journey. A new visual world was also created that conveys "Everyday Luxury. Luxury is not tied to a time or place, but to moments. Kristina Bazan was won over as ambassador.
The videos and images produced with the newly defined colors and materials will form the basis for Kurz 1948 to move step by step into the future.
