Department of Noise with new sound identity for SGKB
St. Galler Kantonalbank is receiving three new sound assets from DoN, which are intended to contribute to a cohesive and recognizable overall brand identity. The effectiveness of these assets has been validated through empirical testing.
A new sound identity for St. Galler Kantonalbank: the bank wants to use it to communicate its brand in a more emotional and recognizable way - across all multimedia channels. It should sound relaxed and lively and thus follow the brand principles that stand for a sympathetic partnership: today and tomorrow, human and regional.
"Creating a sound world that matches our DNA, yet is forward-looking and complements other brand elements perfectly was our goal," says Simon Fuchs, head of marketing at SGKB. "We're taking a stance on the sound level that's refreshing - and still corresponds to us." Using "MeloMetric," the survey tool developed by Department of Noise, 250 internal and external stakeholders were interviewed, thus validating the intended effect on an empirical level. This also allowed a pulse to be taken regarding brand fit and like. This resulted in three sound assets that are intended to contribute to a coherent and recognizable overall brand image.
Responsible at SGKB: Simon Fuchs (Head of Marketing), Nathalie Eggli (Head of Advertising and Promotion), Markus Schlumpf (Multimedia Producer). Responsible at Festland: Daniel Peterer. Responsible at Department of Noise: Florian Goetze and Ph!L!pp Schweidler (Strategy, Creative Direction & Production), Yves Gerber (Creative Producer).
