Harry Potter goes on Tiktok - with the support of Zeam
To mark the 25th anniversary of *Harry Potter and the Sorcerer’s Stone*, Warner Bros. Discovery is venturing onto TikTok and Instagram in hopes of inspiring the next generation with the story of the famous wizard-in-training. Zeam is handling the final touches on the concept, community building, content production, and community management.
More than 25 years ago, "Harry Potter and the Sorcerer's Stone" was published - and now the world around Harry Potter is one of the most popular brands worldwide and Warner Bros. Discovery's most important franchise.
To mark the anniversary, but also as part of its ongoing mission to make the Wizarding World and its offerings more accessible and experiential for the next generations, Warner Bros. Discovery has now launched dedicated German-language social media channels on Tiktok (@harrypotterde) and Instagram (@harrypotterde). In the future, these German-language channels will supplement the content of the digital Wizarding World (www.wizardingworld.com), the global home of Harry Potter and the Fantastic Beasts, with relevant local content.
Digital home
The channels will feature entertaining content about the Wizarding World, developed specifically to inspire young German fans with the magic of the characters, stories and adventures. But existing fans will also find a digital home in the channels to interact with the Harry Potter community. As part of the strategy, fans will be introduced to a new team of content creators, each representing a Hogwarts house. In the future, they will create content inspired by the stories and themes of the Wizarding World. In addition to initial experience in the area of social media, such as the production of platform-relevant content, one characteristic in particular was important in the selection of the channel's faces: They themselves should be big fans of the magical world of Harry Potter and thus authentic brand ambassadors for the channels.
Warner Bros. Discovery enlisted the support of agency partners Odaline, Zeam and Justaddsugar for planning, launch and ongoing implementation. Zeam is responsible for fine-tuning the concept, community building, content production and community management. Michèl Kessler - Head of Creative, Zeam, says: "Our goal is to build an active and engaged community of Harry Potter fans in Generation Z who are not only fascinated by the magic of the stories, but also interact with each other and share their passion for Harry Potter."
