Noble, noble
Print Finishing The innovative printing company Kasimir Meier has developed and produced a comprehensive compendium on print finishing that is well worth seeing.
Print finishing The innovative print shop Kasimir Meier has developed and produced a finishing compendium worth seeing. Smell, feel, touch: a new book designed as a ring binder by Kasimir Meier AG appeals to many senses. This was also the declared aim: "When designing our work 'Trend.Sinn.Bilder', the focus was on demonstrating the possibilities and appealing to the senses in addition to a high practical benefit," explains Cyrill Heimgartner, Managing Director of the Wohlen-based printing and publishing company.
However, it is the optic nerve that is most appealing in this work, which focuses primarily on the image. The use of intense fluorescent or metallic FX colors, applied foils and full or partial varnishes makes browsing an experience. In addition, the interested advertiser or print buyer is briefly and concisely informed about the production process - printing, finishing and substrate.
Direct comparison possible What is particularly pleasing about the "Trend.Sinn.Bilder" book is the opportunity for comparison. The side sections integrated on almost every double page, approximately half-page and with the same subject, also compare the different color or paint variants used. This allows the user to make direct comparisons and see for themselves how partial, matt or full-surface coatings present the subjects in a different light.
If you don't want to see, you can smell However, as mentioned, the work of Kasimir Meier AG is not only aimed at our eyes, but also appeals to our sense of touch and smell. The "Giraffe" motif printed on Velprint, a velour-like substrate, feels like the fur of this long-necked cloven-hoofed animal. Relief varnish finishes give the wings of a darter a tactile and three-dimensional effect. Many particularly high-quality papers are used - some pigmented, some with a high-gloss coating. If you rub the cherry motif, you will also notice a sweet scent reminiscent of cherries.
The only downside is that this work, which was realized with the support of partners in the supply industry, is limited to 1000 copies. "Trend.Sinn.Bilder" is also not available for purchase, but the managing director of Kaismir Meier AG will be happy to personally present it to interested parties - and hand it out.
Jürgen Franck
However, it is the optic nerve that is most appealing in this work, which focuses primarily on the image. The use of intense fluorescent or metallic FX colors, applied foils and full or partial varnishes makes browsing an experience. In addition, the interested advertiser or print buyer is briefly and concisely informed about the production process - printing, finishing and substrate.
Direct comparison possible What is particularly pleasing about the "Trend.Sinn.Bilder" book is the opportunity for comparison. The side sections integrated on almost every double page, approximately half-page and with the same subject, also compare the different color or paint variants used. This allows the user to make direct comparisons and see for themselves how partial, matt or full-surface coatings present the subjects in a different light.
If you don't want to see, you can smell However, as mentioned, the work of Kasimir Meier AG is not only aimed at our eyes, but also appeals to our sense of touch and smell. The "Giraffe" motif printed on Velprint, a velour-like substrate, feels like the fur of this long-necked cloven-hoofed animal. Relief varnish finishes give the wings of a darter a tactile and three-dimensional effect. Many particularly high-quality papers are used - some pigmented, some with a high-gloss coating. If you rub the cherry motif, you will also notice a sweet scent reminiscent of cherries.
The only downside is that this work, which was realized with the support of partners in the supply industry, is limited to 1000 copies. "Trend.Sinn.Bilder" is also not available for purchase, but the managing director of Kaismir Meier AG will be happy to personally present it to interested parties - and hand it out.
Jürgen Franck
