Title and total circulation of the Swiss press declining
In recent years, fewer paid newspapers have been published in Switzerland. Their total circulation has also declined. This is according to a report by the Federal Statistical Office. However, the statistics do not include free and special-interest publications.
Fewer newsstand newspapers have been published in Switzerland in recent years. Their total circulation has also fallen. This is according to a publication released on Wednesday by the Federal Statistical Office (FSO). In 1939, 406 different titles were still being published in Switzerland. This number then fell continuously by around half. In 1950 the number fell below 400 and in 1980 below 300. 205 titles were still counted in 2006.
In 1939, the total circulation amounted to 2.05 million copies. This figure rose steadily thereafter, reaching a peak of 4.26 million in 1995. From the mid-1990s, there was a decline, particularly in the smaller titles. In 2006, the total circulation reached 3.70 million copies.
However, according to SDA, the FSO statistics do not include free and special interest titles. Instead, they include papers with comprehensive content that appear at least once a week under an independent name. Although not included in the statistics, the SFSO mentions the phenomenon of free newspapers in its commentary. This new genre has more than doubled its readership in the last six years.
In 1939, the total circulation amounted to 2.05 million copies. This figure rose steadily thereafter, reaching a peak of 4.26 million in 1995. From the mid-1990s, there was a decline, particularly in the smaller titles. In 2006, the total circulation reached 3.70 million copies.
However, according to SDA, the FSO statistics do not include free and special interest titles. Instead, they include papers with comprehensive content that appear at least once a week under an independent name. Although not included in the statistics, the SFSO mentions the phenomenon of free newspapers in its commentary. This new genre has more than doubled its readership in the last six years.
