Reckitt Benckiser opts for Mediaxis

 The media agency Mediaxis-MPG will be looking after the world's largest cleaning products manufacturer Reckitt Benckiser from September 1, 2007. According to the press release, Mediaxis prevailed over various competitors in a multi-stage competition thanks to its strategic expertise and strength in purchasing. The media agency was founded in 2000 with just three employees. With average annual growth of 20 percent, it is well ahead of the market trend for advertising expenditure in Switzerland. Mediaxis now has 15 employees and serves clients such as Orange, Swisscanto, Ricola and Calida.