Last but not least: The jailbird, our media star

The media industry seems to be discovering a new demographic: After the traditional target audience of people under 50, the “Best Agers,” and children, it’s now the turn of prison inmates.

 The media scene seems to be discovering a new demographic group: After the classic target group of the under 50s, after the best agers and after children, it is now the turn of prison inmates. From November, Swiss television will be showing a docu-soap with the euphonious title "Chor auf Bewährung". It follows 15 inmates from the Aarburg youth home who form a choir together with 15 students from Kanti Zofingen. At the same time as the announcement of the SF format, we received an article in the Süddeutsche Zeitung describing in detail the 70 or so prison newspapers that are produced behind bars in Germany. The largest of these, with a circulation of 5,500 copies, is a newspaper called Lichtblick from the Berlin-Tegel prison. It is apparently not the editorial content that attracts the greatest response, but the partnership advertisements, which read, for example: "33-year-old lion, currently in cage, seeks wild cat to roar together." Nevertheless, some prison governors see the newspapers as a threat, while others value them as a means of reintegration. In any case, the previously underestimated press genre seems to be meeting with a positive response.
It remains to be seen whether those politicians with a heavy hand will benefit from people behind Swedish bars appearing more frequently in the press, on the radio and on television. After all, viewers certainly want to ensure that there are fewer of them to watch - so it could be a strategy to vote for parties that put every bread thief in prison...

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