Beautiful for the heart soon with its own station
Another special-interest station, one for pop and folk music, is to go on the air as early as this fall. Under the name Swissmusic TV, of all things, the station initiated from the U1 environment is to become the new home of programs like "Alpenwelle.
Another special-interest station, one for pop and folk music, is to go on the air as early as this fall. Under the name Swissmusic TV, of all things, the station initiated from the U1 environment is to become the new home of programs such as "Alpenwelle". As Ringier's Swiss TV magazine TV2 reported in its latest issue, U1 advertising executive Peter Heeb, who owns 51 percent of Swissmusic TV, is behind the plan, as are other U1 shareholders who own the remaining 49 percent. Swissmusic TV is envisioned as a catch-all for music shows currently broadcast on U1, TV2 reports. These will no longer find a place there after the planned relaunch of U1 as the sports channel U Sport (see
). Under the new RTVA, the new Swissmusic TV no longer needs a broadcasting license because there is no claim to a broadcasting obligation.
