Germany: Little interest in digital channels

 A representative survey commissioned by the TV guide TV Movie shows that Germans have little interest in additional digital channels. 90 percent of those surveyed stated that they did not want to receive any more channels. The study also revealed glaring gaps in the knowledge of the German population with regard to digital offerings. As reported by Werben & Verkaufen, one in four respondents thought that the range of services was already too confusing. In contrast, only eight percent of the 1,004 viewers aged 14 and over surveyed wanted an even broader offering. The survey also showed that only a few viewers are aware of digital TV: 68% knew that it is a transmission standard for television broadcasts, a full six percent believed it was a new channel and eleven percent were convinced that digital programs by definition are chargeable. And many of those who are already supplied with digital TV are still unaware of their good fortune: although 34% of German television households are supplied with digital TV, only 26% stated that they can watch digital TV.