Exploring avatars for Complecta Second Life

The St. Gallen communications agency Complecta is examining the virtual platform Second Life for its marketing and communications potential for companies. The first findings are now available. The two avatars created for this purpose, Sissi Carlberg and Goleo Morigi, have been out and about in the virtual world for weeks, conducting interviews with pioneers, taking a closer look at SL appearances and checking the service readiness of staff. As Stefan Grob, Managing Director of Complecta, explains, the agency is concentrating on the Swiss market, i.e. on the question of how local SMEs and larger companies present themselves in the virtual world. Among others, Publicitas, OMD and Cristalp Fontaine have been examined so far. According to Complecta's press release, it is noticeable that most of the Swiss companies' websites are still in a test phase. To find out more, Complecta is staying on the ball with its reporters and a blog.