Appointed Publishing Director at Annabelle and Schweizer Familie
The Zurich-based publishing house Tamedia has reorganized and created the position of publishing director for two of its magazines. Daniel Schnüriger will take over the position at Annabelle effective September 1, 2007, while Markus Mehr will assume the role of publishing director at Schweizer Familie.
The Zurich publishing house Tamedia has reorganized and created the position of publishing director for two of its magazines. Daniel Schnüriger will take over the position at Annabelle on September 1, 2007, while Markus Mehr will take over as publishing director at Schweizer Familie. The 41-year-old Daniel Schnüriger has been working for Tamedia in various functions since 1995 and was most recently in charge of the central advertising market for the magazines Annabelle, Facts and Schweizer Familie. During this time, he completed in-service training in the areas of marketing, advertising and sales. As Publishing Director, Schnüriger will be responsible for the further development of the women's magazine together with the Editor-in-Chief of Annabelle, according to a Tamedia press release.
Markus Mehr comes to the city on the Limmat from Südostschweiz Presse in Chur. Also 41 years old, he joined the media industry in 1999 at Südostschweiz and is now Head of Publishing Graubünden for all newspaper products. Previously, he worked in marketing at Credit Suisse, among other things. Mehr, a trained marketing planner and federally certified publishing manager, will take over as publishing director of the successful Swiss family magazine in fall 2007.
Mehr and Schnüriger report to Uli Rubner, Head of the Magazines division at Tamedia. Their positions were created through a reorganization: previously, one person was responsible for the central advertising market for the three magazines Annabelle, Facts and Schweizer Familie and a second position was responsible for the central reader market. Schnüriger had been responsible for the advertising market since January 2006, while Markus Will, who is moving to NZZ, was responsible for the reader market. "After the discontinuation of Facts, the previous structure no longer made much sense," explained Tamedia spokesperson Christoph Zimmer to Werbewoche. A publishing director now has overall responsibility for the advertising and reader markets of each title.
Markus Mehr comes to the city on the Limmat from Südostschweiz Presse in Chur. Also 41 years old, he joined the media industry in 1999 at Südostschweiz and is now Head of Publishing Graubünden for all newspaper products. Previously, he worked in marketing at Credit Suisse, among other things. Mehr, a trained marketing planner and federally certified publishing manager, will take over as publishing director of the successful Swiss family magazine in fall 2007.
Mehr and Schnüriger report to Uli Rubner, Head of the Magazines division at Tamedia. Their positions were created through a reorganization: previously, one person was responsible for the central advertising market for the three magazines Annabelle, Facts and Schweizer Familie and a second position was responsible for the central reader market. Schnüriger had been responsible for the advertising market since January 2006, while Markus Will, who is moving to NZZ, was responsible for the reader market. "After the discontinuation of Facts, the previous structure no longer made much sense," explained Tamedia spokesperson Christoph Zimmer to Werbewoche. A publishing director now has overall responsibility for the advertising and reader markets of each title.
