Radio remains popular in Switzerland
The half-year figures from Publica Data paint a positive picture for the medium of radio: Overall, public stations and private radio stations reached more listeners than in the same period last year. In total, 91.2 percent of over 15-year-olds in German-speaking Switzerland listened to the radio every day in the first half of the year.
The half-year figures from Publica Data paint a positive picture for the medium of radio: Overall, public stations and private radio stations reached more listeners than in the same period last year. A total of 91.2 percent of over 15-year-olds in German-speaking Switzerland listened to the radio every day in the first half of the year. Both DRS and the private stations were able to increase their listening figures compared to the previous semester, as reported by SDA. The market share of all DRS stations rose by 0.8 percent to 63.8 percent, while that of the private stations increased by 0.5 percent to a total of 26.3 percent. The latter recorded a reach of 54.8 percent. This figure is also up by one percentage point. The upward trend in the domestic radio offering is at the expense of foreign stations, whose market share fell by 1.4% to 6%.
In German-speaking Switzerland, DRS 1 remains the most listened to radio station despite a 1.3 percent drop in market share. According to the SDA report, the leader among the 28 private stations is once again Radio 24 with a market share of 2.8 percent (see
). In French-speaking Switzerland, where the number of radio listeners rose by 0.8 percent to 1.325 million, Radio Suisse Romand (RSR) was the most listened to station, but lost 0.4 percent of its market share. According to SDA, the market share of all RSR stations amounted to 56.4 percent. In Ticino, the market share of Radio Italiana fell from 71.3 to 69.3 percent.
In German-speaking Switzerland, DRS 1 remains the most listened to radio station despite a 1.3 percent drop in market share. According to the SDA report, the leader among the 28 private stations is once again Radio 24 with a market share of 2.8 percent (see
). In French-speaking Switzerland, where the number of radio listeners rose by 0.8 percent to 1.325 million, Radio Suisse Romand (RSR) was the most listened to station, but lost 0.4 percent of its market share. According to SDA, the market share of all RSR stations amounted to 56.4 percent. In Ticino, the market share of Radio Italiana fell from 71.3 to 69.3 percent.
