Ruf Lanz lures the environmentally conscious onto buses and streetcars
With a new campaign, Ruf Lanz demonstrates just how environmentally friendly the vehicles of the Zurich Public Transportation Authority (VBZ) are. The ads and posters feature original photos of environmental activists provided by Greenpeace.
Ruf Lanz is using a new campaign to prove how environmentally friendly the vehicles of the Zurich public transport company (VBZ) are. Advertisements and posters show original pictures provided by Greenpeace of environmental activists blocking airplanes and trucks. They are intended to demonstrate to the public that environmental activists can either sit in front of large vehicles - or inside them every day. Because those who travel with the VBZ have less of an impact on the environment, according to a press release from Ruf Lanz. This applies not only to the streetcars, but also to the buses. In addition to the electronically powered trolleybuses, VBZ has been using particle filters and practically sulphur-free diesel since 1989. The environment does not fall by the wayside when it comes to vehicle maintenance either: thanks to gentle care products and washing lanes with reconditioning facilities.
