Beastie Boys get one from EMI and Fast Track
Publicis subsidiary Fast Track and the music company EMI have launched a nationwide poster campaign in Switzerland for the Beastie Boys that highlights the lack of vocals on the rappers' new album.
The Publicis subsidiary Fast Track and the music group EMI have created a nationwide billboard for the Beastie Boys. The "instrumental only" motif dramatizes the fact that the rappers' new album The Mix-Up is completely free of vocals. According to Fast Track, rappers who can keep their mouths shut deserve a special realease campaign. Adhesive tape was not only used extensively to hang up the posters. They can now be seen in Zurich, Geneva, Basel, Bern, Locarno and Montreux. EMI Music Switzerland is responsible for the production and media planning, Fast Track for the creation.
