Incite Media acquired by US company Netnetnet.tv
Incite Media, a Zurich-based company specializing in multimedia advertising, was sold to the U.S. corporation Netnetnet.tv for 27 million francs. The new owner intends to use the acquisition to expand its outdoor advertising business.
Zurich-based Incite Media, which is active in multimedia advertising, was sold to US group Netnetnet.tv for 27 million Swiss francs. The new owner intends to use the purchase to expand its business activities in outdoor advertising. The takeover by the U.S. company, headquartered in Geneva, is being carried out through a share swap, according to a report by news agency SDA. Regensdorf-based Incite Media was founded in 2005 and specializes in multimedia advertising platforms and digital media management solutions. In Incite's corresponding announcement, Roland Kümin, founder and CEO of the company, describes the transaction as a classic win-win situation. "InciteMedia's technologies and know-how combined with netnetnet.tv Inc's global network and resources will make us the leading company in multimedia advertising."
