Maxomedia gives Mad Hairstyling a new hue

 Mad Hairstyling's three hairdressing salons are among Zurich's established names. For its 15th birthday, Mad is treating itself to a gentle overhaul of the brand by the Bern-based cross-media agency Maxomedia. Mad Hairstyling's hairdressing salons are not just hair cutting locations. Each of the three stores has an additional benefit: Mad Art - hairstyles and art, Mad Lux - hairstyles and music and Mad Kalkül - hairstyles and cocktails. Nevertheless, a uniform appearance with a defined corporate design ensured a high level of recognition. To mark the 15th anniversary, owner Marc Menden commissioned Maxomedia, an agency specializing in cross-media communication, to analyse the existing concept and suggest potential improvements. For a hairdressing business, it is important to move with the times and regularly question its appearance, Menden explains in a press release, explaining the collaboration with Maxomedia. After all, the aim is not only to implement trends on the head, but also to document its claim to be up-to-date through its appearance. As part of the assignment, the entire corporate identity will be analyzed and proposals for new claims, advertisements, flyers and the website will be developed.