E-media on the rise
According to GEMI, advertising pressure in electronic media continued to grow at an above-average rate in June. In the first half of the year, electronic media recorded an overall increase of 22 index points.
According to the GEMI, advertising pressure in electronic media continued to grow at an above-average rate in June. According to the Goldbach Electronic Media Index (GEMI), advertising pressure in electronic media continued to grow at an above-average rate in June, increasing by two index points. In contrast, online display advertising, as recorded by Media Focus, showed a dip of two index points.
TV crowned the first half of 2007 with a further increase of three index points to 386, according to the Goldbach Media Group press release. After an apparent springtime slump, radio can also boast an increase of one index point to 261. Teletext recorded an increase of the same magnitude to 140 index points. Internet, on the other hand, lost two index points to 256 in the so-called display advertising segment. This means that the advertising pressure of e-media recorded by Media Focus increased by a total of two index points from 375 to 377 in June.
Compared to the e-media, the overall market rose by one index point to 188, an increase of eight index points in the first half of 2007, while the e-media gained 22 index points.
TV crowned the first half of 2007 with a further increase of three index points to 386, according to the Goldbach Media Group press release. After an apparent springtime slump, radio can also boast an increase of one index point to 261. Teletext recorded an increase of the same magnitude to 140 index points. Internet, on the other hand, lost two index points to 256 in the so-called display advertising segment. This means that the advertising pressure of e-media recorded by Media Focus increased by a total of two index points from 375 to 377 in June.
Compared to the e-media, the overall market rose by one index point to 188, an increase of eight index points in the first half of 2007, while the e-media gained 22 index points.
